I bet most of those pages are content farm sites trying to make money through AdSense. Launch the account, get enough data to make some decisions, and cut by placement, time of day, and geography. On top of that, there are content farms and AdSense...
A step-by-step guide for advertisers on how to set up placement targeted campaigns. Google AdWords Placement Targeting Campaign Tips by Melissa Mackey General Category Blocking extended - Inside AdSense
Some of my favorites are Shoemoney Tools' AdSense Crawler, The Placement Locator, and Content Bully. Now take it one step farther -- separate your content network efforts into unique campaigns for "managed" (placement targeting) and "automatic...
According to Google, a new placement-targeted campaign starts out with a low quality score – an intentional "demerit" designed to inhibit "spammers" from deluging AdSense publisher sites with low-cost, low-quality ads.
Why/how the tool operates on placement targeted campaigns -- ostensibly the advertiser has specified the set of sites and pages where ads should appear, so why exclude pages or topics within those sites?
SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Many See AdSense Income DroppingWe've been hearing...
Instead of listing keywords, placement-targeted ad groups list the URLs of sites, pages, and page sub-sections where your ads should appear. Both keyword-targeted and placement-targeted ad groups also include at least one non-text image ad.
Google told me that some AdSense publishers had chosen not to display ads from placement-targeted campaigns. My column on Google AdWords placement-targeted campaigns exposed a mystery: rejected AdSense publisher sites.
A few readers said they tried to run placement-targeted campaigns, but found many sites carrying AdWords content ads (sometimes called Adsense Publisher sites) don't seem to be available to carry placement-targeted ads.
In today's Content Advertising column, "Google AdWords Targeting: Expect More, Pay Less," David Szetela discusses AdSense publishers' options for showing or blocking placement-targeted ads. Google AdWords placement-targeted campaigns on the content...
Google advertisers can boost ROI (define) by creating placement-targeted content campaigns -- choosing to position their ads on specific sites. Placement-targeted campaigns (originally called site-targeted campaigns) consist of ad groups that are...
In today's Content Advertising column, "Contextual Advertising: How to Target Sites in AdSense," David Szetela shares tips for creating placement-targeted campaigns (originally called site-targeted campaigns).
Next week we'll look at what is, for many advertisers, the most powerful variant of Google content advertising: the Placement Targeted campaign. Last week I described the report for Google content advertisers, the Placement Performance report (PPR).
AdSense publishers will be able to view ads that advertisers have directed to their sites via Placement Targeting, and choose to block ads they don't feel are "relevant" to their site visitors. Most AdWords advertisers who create Placement Targeted...
YouTube to Pay Top UsersGoogle's YouTube will begin paying top users for the video content they submit under a new revenue sharing partner program that will let the creators share in AdSense revenue generated by their videos.
If your ad copy specifies finding the best hotels in Hawaii, make sure your landing page is about Hawaiian hotels, not just Hawaii travel in general.Make sure ads are labeled as suchIf you have sponsored links or other paid advertising on the page...
Yahoo Testing Behavior Targeting Of Ads - Spotted via InsideGoogle, Yahoo Tests Behavior-Based Content Ads from AdWeek covers Yahoo testing ad placement on web pages outside of Yahoo own site through behavioral tracking, in a partnership with...
Panelist Brad Byrd, a marketer, presented two case studies that found Google AdSense contextual placements cost much more in terms of conversion than search-targeted AdWords placement. Google quickly drops related searches functionality from...
More and more I come across spam pages that not only have managed to rank well in Google, but they also make money by carrying Google's own AdSense ads. PR is a different creature from advertising, just as SEO and paid placement are different.
While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement.
