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  1. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. At this point, the Product Listing Ads (PLA) accounts I was managing were set up with detailed ad groups for brands, best sellers, price buckets...

  2. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    Mobile BUT that's only through pay-per-click ads which get you to the top of search results. The new features include an optimized user experience for tablet devices, a services and tools comparison shopping engine and a new forum for you to get...

  3. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Scrolling across the top of scroogled.com are quotes from Google's founders stating how paid ads bias search results and other original “don't be evil” position statements that have been completely reversed by the new paid Google Shopping product.

  4. Holiday Season Search Trends of Top U.S. Retail Brands

    Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in the same place, specifically around holiday shopping time when they have an increase in ads. Best Buy purchases more ads than Apple (61.9 percent vs.percent...

  5. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    The transition actually kicked off in July, allowing merchants to start setting up PLAs (product listing ads) in place of appearing in Google Product Search results. Still, says Google, “We've been pleased by the rapid adoption of Google Shopping...

  6. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). They are specialists in comparison shopping engine feed management, in addition to SEO and social media.

  7. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads (PLAs) and ultimately Google Shopping. Product Listing ads appear for searches when Google determines the ad is relevant, and...

  8. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Google has announced that they will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. Google Product Search has ranked as the top comparison...

  9. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    In comparing paid search ads performance on desktops vs.smartphones or tablets, Marin found that desktop ads actually have the lowest CTR, at 2.39 percent. Tablet ads cost, on average, $0.63 per click, while desktops were highest at $0.83.

  10. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    The webinar and report confirmed a lot of hunches online marketers have had for a while now – that mobile and tablet markets continue to grow and influence online shopping – and unveiled some new insights, like the fact that the search query...