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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Previously I wrote about what that meant for Twitter Ads. Ads on Google+? A few years into Google's gamble in social media and Google+ is still completely void of ads. After they tested the "autoplay" video content organically, it was a natural...

  3. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2013, Americans viewed nearly 22.8 billion video ads, with Google sites ranking number one with 3.2 billion ad impressions. So, a record number of Americans watched 23.9 percent more online content videos and 140 percent more video ads...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the...

  5. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. By comparison, only 6 percent (or 2,542) did not have first SERP...

  6. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  7. 2013: Tipping Point for Mobile Ad Monetization

    Display Ads, Localized Info and Deals Critical for Successful Monetization As mobile monetization expands in 2013, expect to see more mobile display ads, which leverage the latest location-targeting technologies that provide the ability to focus on...

  8. As Goes Paid Search, So Goes the Election?

    By comparison, Romney’s official site, mittromney.com, trailed significantly with just 11.7 percent of the politically-oriented ads displayed to searchers on the leading engine in that period. Generally speaking, the paid search efforts in support...