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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. To improve the ad experience, those surveyed said they wanted ads customized to their...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If being present in the first stage wasn't important, then you want to know which keywords (and ads) were present as final-stage influencers. Many users will interact with your ads (and site) more than once on their journey to converting.

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. In terms of click-through rates, the average for mobile ads in Russia...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...