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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. Custom Audiences allows marketers to retarget Facebook users who earlier...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    In web marketing, multiple channels work together to boost return on investment. The study showed a positive lift in average order value as well when the two ad channels were paired together, with a 24 percent boost, said Kenshoo, suggesting that...

  3. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Devise a plan that will work throughout the rest of the year, especially those low-tide months were you could use a little boost. You don't want to blast people with ads and follow them around the Internet for six months, but you should maintain an...