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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. By associating phone calls back to ads and keywords, marketers can discover what works to keep...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. The "discount ad" is one of the most effective display ads amongst the Chinese population. In terms of click-through rates, the average for mobile ads in Russia falls...

  3. FTC Giving Native Advertising a Closer Look

    Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to follow, unlike specific guidelines for banner ads or pay-per-click ads, other than the encouragement to include some...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on average than the standard banner ad, according to AdExchanger. In late June, Facebook made significant changes to its mobile advertising offering by simplifying its...

  5. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    You don't take a screen capture of a banner ad and email it to your friends. Fifty percent of Super Bowl ads this year used hashtags. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter...

  6. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Instead it leaps as you get into the banner positions. You will typically find a jump in CTR of 10x-15x by getting into the banner, compared to the right hand side or bottom of the page. Top of page rate (e.g.the proportion of your impressions that...

  7. Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?

    But comScore defines “video ads” as streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, or matching banner ads. In August 2012, Americans viewed 9.5 billion video ads, with each...