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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. We have all done market research on our competitor's website, keywords and ads...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Then fill in the rows with the companies on your list, starting with your company at the top to help you compare.Remember to fill out the rows for both categories of ads – branded and non-branded. If you want to really drill down deeper into what...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    In terms of click-through rates, the average for mobile ads in Russia falls between 0.2653 and 0.2808 percent. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. Retailers can take advantage by ensuring the same product or similar is continuously offered, increasing AOVs (average order value) online, while providing related products/accessories...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google is rotating its product listing ads. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you...

  6. 2013: Tipping Point for Mobile Ad Monetization

    The average mobile consumer conversion rate is 60 percent, but the potential for harnessing these sales diminishes if mobile ads fail to consider device-specific usage nuances. Display Ads, Localized Info and Deals Critical for Successful Monetization