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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Before you start switching your Google ad campaigns for the Shopping update, be sure you understand the differences between PLAs and Shopping Campaigns, and why Google is updating ads. Google Product Ads use AdWords_labels in your inventory file to...

  3. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Then fill in the rows with the companies on your list, starting with your company at the top to help you compare.Remember to fill out the rows for both categories of ads – branded and non-branded. If you want to really drill down deeper into what...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    In terms of click-through rates, the average for mobile ads in Russia falls between 0.2653 and 0.2808 percent. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in...

  6. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. Retailers can take advantage by ensuring the same product or similar is continuously offered, increasing AOVs (average order value) online, while providing related products/accessories...

  7. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google is rotating its product listing ads. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you...