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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads appeared on the SERP for four of his five searches. While many advertisers focus heavily on initial keyword...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Because regardless of how you may view Google's intentions and motivations, SERP quality is what best supports the company's primary focus: selling ads. And at that, if someone was searching for Florida football teams or Guatemalan predators, your...