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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Advertisers can also take advantage of Marin Software’s "Audience Connect...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream recommends using all of the AdWords features available to you and use smarter keyword research to help you find better targeted, more cost-effective terms. Having a call extension on your campaigns can increase CTR by 10 percent, yet...

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Keyword search is the primary source of relevancy with RLSA campaigns with targeted audiences helping to further refine who is reached with keyword targeting. RLSA is available only once campaigns are updated to enhanced campaigns.

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Keywords connect a searcher's search terms to relevant ads created in AdWords.