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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords connect a searcher's search terms to relevant ads created in AdWords. Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. For each keyword we can assign a match type, which basically determines how...

  2. The Art of Winning on AdWords - Lessons from Moneyball

    Before we get into a few cloning applications, let’s visit the free desktop AdWords Editor program so you can see how simple it is to clone a campaign. If you advertise on AdWords, you may find yourself in a similar situation to Billy Beane, facing...

  3. SearchDay | What Should You Do When You Get Canned?

    All employees were eligible for the program that ended this past Monday. How to set up a Adword account with 2 or more users, separate login Mar 10, 2009 hello, A customer of mine as asked me to set up a Google Adwords account for him.

  4. SearchDay | Yahoo's New Era

    Yahoo tries to defend the program on the Yahoo Search Marketing Blog, but its explanation is insufficient. Google AdWords Releases 7 New Help Videos Posted by Nathania Johnson Jan 28, 2009 Google AdWords has released new help videos to assist...

  5. SearchDay | Must We Unlock the Deep Web?

    Google AdWords Quality Score -- That's Old-School for SEO AU NATURAL Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE...

  6. SearchDay | Economic Depression 2.0

    Adwords slow showing ads Sep 23, 2008 For the second time is as many weeks, big G is taking forever to begin displaying my ads. The ten languages are: CatalanDanishBritish EnglishFinnishHindiMacedonianSlovakianSpanish - MexicoSpanish...