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  1. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Outcome: In the example above, the disparity between AdWords and organic conversions is pretty breathtaking. Mobile Performance Analysis This report identifies which mobile operating systems and devices are being used to view your website.

  4. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Chase.com: Ranked 16th in mobile ads with 7.5 million impressions; stays at 119th with 13.5 million impressions in desktop/tablet. Google AdWords. Are you taking advantage of mobile advertising like Amazon, Best Buy, and Bank of America?