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  1. Google AdWords Adds Consumer Rating Annotations

    If you've been wondering what Google intends to do with the information it's collecting from users about brands and their websites, we learned that one way Google is leveraging that data is through consumer rating annotations on Google AdWords.

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Outcome: In the example above, the disparity between AdWords and organic conversions is pretty breathtaking. Mobile Performance Analysis This report identifies which mobile operating systems and devices are being used to view your website.

  3. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Chase.com: Ranked 16th in mobile ads with 7.5 million impressions; stays at 119th with 13.5 million impressions in desktop/tablet. Google AdWords. Are you taking advantage of mobile advertising like Amazon, Best Buy, and Bank of America?

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and...