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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. You can use this data to go into a second level of PPC advertising analysis...

  2. 3 Tactics for Demographic Targeting on the Google Display Network

    Below is a snapshot of the Topic Targeting option within the Display Network tab of the AdWords UI. Here is the scoop straight from the AdWords Support information: To do this, you should enter the “Shared Library” section of your AdWords account...