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Many Ads Adwords Campaigns Landing Page Quality

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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. When managing PPC campaigns, specific trends and statistics can be in...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. Keep a careful eye on your top AdWords competitors, and look for...

  4. Is Your Quality Score Costing or Saving You Money?

    When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as well. Start by customizing your AdWords columns to view...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. Quality Score is an estimate of how relevant your ads, keywords, and landing page are to...

  6. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, upping the maximum CPA bid by 10 percent in AdWords takes all of 10 seconds, is low-risk and could yield high rewards, whereas improving CTRs could improve profits too, but would take rounds of testing and media budget and likely need...

  7. Why Quality Score is One of the Least Important AdWords Metrics

    If you want stellar account quality, create campaigns that make Google money today and don’t endanger their business tomorrow. Yet quality score is one of the least important AdWords metrics. Similarly, AdWords advertisers tend to get paranoid...