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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns Successful digital marketing campaigns are now data-driven. Outcome: In the example above, the disparity between AdWords and organic conversions is pretty breathtaking.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t. When managing campaigns via the GDN I prefer a diversified approach.

  4. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. Many strategies have come and gone within your PPC campaigns this year. Now is the time of year to review your campaigns to clean...