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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    By default ad rotation is based on clicks, so AdWords will serve ads with the most clicks more often. If they are reaching budgets and getting good results, this is an opportunity to increase the budget and reallocate from less successful campaigns.

  2. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Here are easy mechanisms to increase conversions on your AdWords mobile campaigns for local:

  3. Know Your Platforms: AdWords vs. AdWords Express

    If over the long term, you don’t think you’ll have time to manage online campaigns successfully and you don’t anticipate hiring a consultant or agency, AdWords Express is for you. AdWords: If you’ve got the time to manage online campaigns – ideally...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    There are two fundamental reasons that your AdWords campaigns are failing: AdWords problems and business problems. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is...

  5. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. For those who might not know what those little "ad" symbols indicate on your search results, these are ads in...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  7. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.