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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords campaigns. The core of most PPC campaigns is text-based ads. For example, if you launch new image ads, you should create individual...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Advertisers can also take advantage of Marin Software’s "Audience Connect...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few...