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  1. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. For those who might not know what those little "ad" symbols indicate on your search results, these are ads in...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    Buy some traffic for your assets on AdWords or use remarketing to re-engage with anyone who’s already visited your site. Buy Attention on Google AdWords If you write about a topic that’s currently in the news cycle or has been covered recently in...

  3. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Inside AdWords Ads Developer Whereas brands which haven't configured authorship yet include GigaOm, MacRumors, BuzzFeed, Business Insider, Twitter Blog and AdAge. Only 20 percent are using authorship markup – and even then it's normally only for a...

  4. Nomenclature: The Industry Case For and Against SEO

    With the recent changes on Google from Search Plus Your World to the addition of remarketing functions into AdWords, it's clear that the future of SEO will be more about understanding who your customers are and how they're making decisions than...

  5. Search News & Headlines Around the Web - May 13, 2011

    Simplified account creation with new My Client Center feature - Inside AdWords Getting 'mobile-ready' part 3: Experimenting with landing page design - Google Mobile Ads Blog Here's a roundup of today's other search news and headlines from around...