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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    With this new feature being rolled out very recently and advertisers still growing the search lists and converting to enhanced campaigns, we can expect to see this feature gain momentum very quickly in the second half of 2013.

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    To balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional AdWords advertisers. Assuming your AdWords budget stays the same over time, this allows you to pump more money into...