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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. Internet Marketing is getting more and more competitive and if you want to run...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    With this new feature being rolled out very recently and advertisers still growing the search lists and converting to enhanced campaigns, we can expect to see this feature gain momentum very quickly in the second half of 2013.

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    To balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional AdWords advertisers. Assuming your AdWords budget stays the same over time, this allows you to pump more money into...

  5. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Advertisers who aren’t should view traffic from current AdWords campaigns by segmenting by device type. A recent feature that allows AdWords campaigns to share budgets can help some advertisers simplify management by setting and forgetting one...

  6. Dialing Into Success with Google AdWords Call Tracking

    Mobile click-to-call data is also published as a “Click Type” segmentation for mobile-targeted campaigns: Manually dialed call data is published as “Call Details” under your “Columns” editor and can be added to your campaigns and ad groups.