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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk Uploads in AdWords are designed to allow Google advertisers to make changes to multiple product groups within a Shopping Campaign at one time. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so...

  3. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  4. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. Also, I've run into advertisers who, when enhanced campaigns were launched earlier this year, made some guesses as to which bid...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  6. Remarketing Lists for Search Ads: 4 Smart Strategies

    Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. You can't use them with Product Listing Ads: This is annoying. This article will look at some smart strategies evolving for different...

  7. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Now is the time to review your product feed and the auto-targets within your AdWords account (as well your third-party PLA providers). Review Your PLA Structure: Product listing ads (PLAs) are gaining more and more importance within campaigns and...

  8. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Product Listing Ads (PLAs) can be daunting for small advertisers, but you don't need lots of technology to take advantage of the high quality traffic. Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce...