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  1. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    PPC cooklight.com” to layer on top of my print ads in the magazine. PPC just ask the millions of advertisers who just upgraded to Adwords enhanced campaigns. Another way to integrate PPC with email is to tag the email landing page with a...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use. Google keeps track of how many users save and print your online offer, so that users can better measure their ROI.

  3. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Outbound marketing activities include direct mail, print advertising, online banner advertising, and PPC content advertising. For example, let's look at Google AdWords, which allows e-marketers to create ads and select keywords.