Google Tests New Interface for Related Image Searches – Google Operating SystemCollage replaces thumbnails above the results: Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an...
Unruly Analytics is super easy to use, has a sleek user interface and offers beautiful data visualization which updates in split seconds.said Irène Labus, Analytics Director of Havas, who has been beta-testing the product.
A new Google Places for Business interface rolls out. Google Places for Business gets a new interface with more Google+ integration. The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product...
Native Interface – Google AdWords, Bing Ads, Facebook Ads, etc. Desktop Tools – AdWords Editor, Bing Ads Editor, Facebook Power Editor Allows you to create rules for most of your PPC channels (AdWords, Bing Ads, Facebook, etc.
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
Google has made their new bulk edit facility directly in the AdWords interface for all advertisers globally. This is a positive move that replicates some of the best features of AdWords Editor directly in the interface.
For advertisers who manage their PPC from the web interface, a new recently released feature will make your life much easier. For advertisers who aren’t using fancy PPC management platforms, AdWords automated rules are the best thing since the...
We categorized our list in four sections: AdWords interface updates, AdWords campaign management, Google SERP evolution, and Bing Ad updates. AdWords Interface Updates Bulk edit directly within the AdWords interface: You can complete bulk campaign...
Your bounce rate can be as much about how you define your macro and micro conversions (put simply, those large and small actions your customer takes which further the goals of your website or business) and to some degree you can very easily force...
Google entered the foray a while back by introducing Call Extensions directly into the AdWords interface. Calls tracked through mobile click-to-call activity as well as manually dialed calls through the forwarding numbers are all tracked in your...
After your universal tag has been placed, simply set up the correct page combination strategy in the AdWords interface and you’re all set. Since Google made remarketing available to advertisers in 2010, it has been one of the most powerful tools...
Software services like WordStream provide a dashboard and interface that are easier to interpret, navigate, and act on than those of Google, Yahoo, and Microsoft. Just open your AdWords dashboard to get overwhelmed by tables of statistics.
Thanks to AdWords, savvy PPC advertisers already knew the benefits of being able to rotate ads evenly in order conduct genuine A/B tests for ad copy and to test KPIs other than CTR. The ad rotation feature is only available in the web interface or...
Within the AdWords interface, the exclusion tools are found at the bottom of the Display screen, as seen here: Here are the categories as they appear within the AdWords web interface: Within Google AdWords there are number tactics to exclude...
When compared to the specificity of Facebook and the relatively easy-to-use user interface (UI), the strategy laid out in this article is patched together with duct tape and glue. Below is a snapshot of the Topic Targeting option within the Display...
Not only was adCenter traffic low, but it was also quite painful for advertisers to use the interface. If you’re like a lot of PPC advertisers, you’re probably spending most of your time on Google AdWords.
Nowadays, though, there are a seemingly endless number of options, and not all of them are readily apparent in the AdWords interface. AdWords makes it easy, by offering advertisers the option of setting start and end dates for campaigns, as well as...
All of this likely fell under the radar of most advertisers as it's all sorta hidden at the bottom of Advanced Campaign Settings through your AdWords interface. Trust Google to not just show the ads that have a better click-through rate (CTR) but...
What used to be hosted separately as the YouTube Video Targeting Tool has now been decommissioned and re-emerges in the AdWords for Video interface. Downstream Video Analytics - the AdWords for Video reporting interface also has a cool new feature...
If you’re already a numbers person, the AdWords interface in particular may have been the marketing playground you always dreamed of. We don’t just mean that your AdWords numbers don’t match your Analytics data or server logs.
