SEO News

Many Ads Adwords Advertisers Enhanced Campaigns

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The launch of enterprise-level tools in AdWords will offer more convenience for advertisers, but will likely compete with some third-party management solutions advertisers have used, as they were previously the only option for bulk actions, bid...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate campaigns. Exclude In-App Ads From Campaigns

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Also, I've run into advertisers who, when enhanced campaigns were launched earlier this year, made some guesses as to which bid modifiers would work best. This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...

  5. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    PPC just ask the millions of advertisers who just upgraded to Adwords enhanced campaigns. Or consider running email list only acquisition campaigns. Another way to integrate PPC with email is to tag the email landing page with a retargeting pixel...