SEO News

Many Ads Adwords Advertisers Enhanced Campaigns

  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate campaigns. Exclude In-App Ads From Campaigns

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns We think this can be a good thing, but advertisers should continue to understand their audience...

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Also, I've run into advertisers who, when enhanced campaigns were launched earlier this year, made some guesses as to which bid modifiers would work best. This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...

  5. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    PPC just ask the millions of advertisers who just upgraded to Adwords enhanced campaigns. Or consider running email list only acquisition campaigns. Another way to integrate PPC with email is to tag the email landing page with a retargeting pixel...

  6. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Google's conclusion isn't surprising and perhaps reassuring to those advertisers still on the fence about the impending enhanced campaigns upgrade deadline: AdWords enhanced campaigns makes it easy for advertisers to capture this incremental traffic.

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    With this new feature being rolled out very recently and advertisers still growing the search lists and converting to enhanced campaigns, we can expect to see this feature gain momentum very quickly in the second half of 2013.

  8. Do the PPC Engines Reward the Right Behaviors?

    In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the AdWords system, thereby making it easier for advertisers. Enhanced campaigns are probably the most egregious case of "rewarding for A while...