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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate campaigns. Exclude In-App Ads From Campaigns

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Also, I've run into advertisers who, when enhanced campaigns were launched earlier this year, made some guesses as to which bid modifiers would work best. This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Review Your PLA Structure: Product listing ads (PLAs) are gaining more and more importance within campaigns and the SERPs. Create a picture of how your campaigns perform throughout the months of November and December.

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. It's imperative to create an annual marketing calendar and strategy so you're ready to roll out new campaigns in a timely manner.