Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
What are the chances that person woke up this morning, checked their account balance, and discovered that for the first time in their life, they don't have enough to cover all their bills? That joke contains a significant AdWords secret: most...
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
In order to set up your Google+ Local account, you need a Google+ Business Page. You can use keyword tools such as AdWords, Wordtracker, WordStream and Übersuggest to generate an exhaustive list of as many possible relevant keywords.
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. Google will take 73.7 percent of U.S.search ad...
Having worked at both major search platforms (Bing Ads and Google AdWords), I've found the more I understand about one system, the more I understand about the other. Many people don't realize that historical account data is also a factor in your...
A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers. A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time.
When using AdWords or any advertising medium, you always create ads with the prospect in mind. Google had determined that their ads represented a poor quality experience for searchers, so it penalized the advertisers until they improved that quality.
The logic applied in this article can be applied to Google AdWords using their Impression Share and Quality Score data – but adjustments will need to be made account for ad group level data. Bing Ads Share of Voice (SOV) report is similar to Google...
Recently, this set of reporting was super-sized with greater visibility, help documentation, and data integration into multiple account views. However, there is more of a process that takes place that includes a number of queries, paths, and timing...
Either by choosing locations manually or by specifying them by linking to your Google+ Local account you will be able to bid more or less for users in particular areas. As SEW reported earlier today, Google launched a new style of campaign in...
How to Structure Your AdWords Account for Optimal Split Tests In the first couple of days, even with all other rotation settings set properly, Google tends to rank new ads either higher or lower, depending on the historical ad performance in the...
And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. If you add keywords and change bids in AdWords, the...
Your ads will run for as long as the organization remains actively engaged with their Grants AdWords account. To balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional...
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
Google has made their new bulk edit facility directly in the AdWords interface for all advertisers globally. Your key filters should be already saved in your account. If you want to mass change 100,000+ keywords in a 1 million keyword account, be...
The ads only trigger for search queries that aren’t eligible to match existing keywords in your account. Google automatically looks for text ads elsewhere in your account that match the sitelinks for your campaign and pulls in lines 1 and 2.
This might seem obvious, but with so many online advertisers involved in AdWords, it bears repeating. Ask yourself if the advertisers you're targeting here are also available to advertise via AdWords.
