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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like Bing and AdWords.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! Banner ads (no ad networks, no remarketing, just banners on sites) I’m writing this post to share some of the lessons and...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? is "Oh, I tried AdWords. So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    In AdWords, you can use Google Analytics to segment your brand keywords by channel. And if you incorporate site links into your brand ads, your ad will take up more real estate. Bidding on your brand terms can provide a lot of benefits - they tend...

  5. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. For those who might not know what those little "ad" symbols indicate on your search results, these are ads in...