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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Site exclusions are to the Display Network what negative keywords are to paid search ads. Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Eric mentioned that for upper funnel campaigns, which are generally use richer...

  4. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads (PLAs) and ultimately Google Shopping. Product Extension ads: (NOT PLAs) are an extension of the AdWords program.