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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  2. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    No other print or media advertising was used to market the Summer of Speed package, or any other Richard Petty Driving Experience promotion. One of the biggest advantages of the TrueView program, and one that is too often lost in the shuffle, said...

  3. Q&A with Bev Thorne, SVP Marketing, Century 21 Real Estate

    Rounding out the trend towards cannibalizing print, 19% of advertisers report they are shifting budget from their print newspaper advertising. Over a quarter of advertisers report they are shifting budget away from print magazines and another 21...

  4. SearchDay | What Should You Do When You Get Canned?

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version All employees were eligible for the program that ended this past Monday. What that means is that Google will use information from your...

  5. SearchDay | Buzz Monitoring = Brand Development

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Google AdSense Allows Feed Ad Review Posted by Nathania Johnson Mar 6, 2009 Google AdSense launched a feed ad program last August.

  6. SearchDay | Yahoo's New Era

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Yahoo tries to defend the program on the Yahoo Search Marketing Blog, but its explanation is insufficient.

  7. Even Google Can't Save Print Media

    Google announced it is discontinuing its print advertising program February 28 and stop running ads March 31. It is clear that the current Print Ads product is not the right solution. Lots of people at Google have worked hard on Google Print Ads.