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  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Five consumers gave testimony that they had been directed to counterfeit software after searching for Rosetta Stone products as a result of Google’s AdWords practice of allowing competitors to bid on and win placement for terms trademarked by others.

  2. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    Documents relating to the search result placement or ranking of Froogle, Google Product Search, or Google Shopping. The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its...

  3. It's “Horses for Courses” at SES London 2009

    Every major search engine offers a paid placement program. Search Advertising 101: Paid placement is a form of search advertising that provides a top ranking in return for payment. Ads in a Quality Score World: More and more, ranking well in paid...

  4. Content Ad Campaign Keyword Strategy Revisited - Part 2

    I used a simple set of tools: the Google AdWords Placement Tool, a simple Google search, and Textanz, a word-frequency counter program that costs $22.95 and is worth every penny. You can target Web sites for ad placement more precisely by including...