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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Similarly, this August marks the cut off date for retailers to switch to Google's Shopping Campaign program, which is replacing Product Ads. Before you start switching your Google ad campaigns for the Shopping update, be sure you understand the...

  2. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Every content marketing program should leverage tools and...