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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Similarly, this August marks the cut off date for retailers to switch to Google's Shopping Campaign program, which is replacing Product Ads. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional...

  3. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    Our regular Grants program was approved for this organization as a certified 501(3)(c) non-profit to run ads that comply with our policies. In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants...