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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    If your ads look the same as your competitors’ ads, then there’s no particular reason for a prospect to click yours. Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. Dynamic Search Ads If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site.

  3. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. With millions of products available for sale and constantly-changing...

  4. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce advertisers have learned how this ad format can help get them additional qualified traffic. By writing your ads to contain these parameters, and writing a...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open...