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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    Search Engine Watch expects to see more granular metrics being added to the platform in 2014. And what better way to tease them than using a platform designed for real-time marketing. Whether it's a monetization strategy in the form of native in...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad...

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. In terms of generally setting up and running your ads, you'll want to use...

  5. Google Plans to Combine Mobile & Desktop Ads

    Focusing on platform-specific queries won't make much sense, because ads will dynamically update for the platform. Google will dynamically update ads with no extra effort on the part of advertisers and stop focusing on platform-specific queries.

  6. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    The list of Facebook approved DSP (demand side platform) partners currently includes Triggit, Turn, DataXu, MediaMath, AppNexus, TheTradeDesk, and AdRoll. Facebook Exchange is set to debut within weeks, with pricing based on the cost per thousand...