Video ads accounted for 27.9 percent of all videos viewed and 2.6 percent of all minutes spent viewing video online. According to the latest data from comScore Video Metrix, Americans viewed 15.8 billion video ads in May 2013, a new record.
It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more. Much has been written in these columns about the use of online video and how it is becoming essential for any...
Their ads are currently served through Bing Ads, however they state the use of these ads does adhere to their privacy policy. Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more...
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
The primary factor for this is the required upgrade to the Enhanced Campaigns that groups tablets, with historically lower CPCs, in with desktop ads, thus increasing overall costs. Adobe released their findings today on the impact of Google AdWords...
John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how users are being impacted by it. Identified 23 primary variables within ad titles and descriptions and measured...
Integrated Lifecycle Display: Leverage highly targeted display ads to sustain engagement and conversion. And then you can start to also introduce the concept of targeted display ads based on her past behavior.
To access the Twitter Analytics, simply go to ads.twitter.com and login with your Twitter account information. Even if a small percentage of users test Twitter ads or tell others about Twitter advertising, it would be a net win for Twitter...
A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. For each sub-vertical, different variables (one or two word phrases) which appeared in at least 10 ads from five different advertisers were identified and then...
The broader the keyword, the greater the reach, but unfortunately the relevancy can also slip since ads can be served on less relevant keywords. This can further complicate things when your ads can also appear for "related searches" or when someone...
Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. This morning, Unruly opens its doors on its first Social...
This is achieved through remarketing cookies so that you can then use AdWords to show those users ads relevant to their location. Whatever the size of your business, you can gain valuable insights from the Google Analytics location report.
Now, as the market has matured and become far more competitive, brands demand measurable results and accountability for every dollar spent on social ads. Brands like Indochino can publish ads/stories to users that their friends ordered a tailored...
For example, display ads typically aren't the strongest driver of last-click conversions, but an attribution model that accurately measures display's contribution can help you determine its real value.
USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal content, such as buying drugs without a prescription. For example, videos on how to buy painkillers without a...
Facebook has decided to streamline its ad options so that over time, advertisers can simply “come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them...
Thanks to the quality score algorithm, you now pay less per click than your competitors with less appealing ads. Generally, the place to begin is with your ads, seeking to convert more qualified impressions into clicks.
And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. And images in search ads is something that advertisers have...
In order to exclude all paid users from seeing ads, I had to exclude not only people in the paid audience but everyone who resided both in the free audience and in the paid audience. My client has about 20 different 'use case pages' on the site...
Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? So a lot of people, it’s a regular conspiracy theory… Google did this ranking change because they want people to buy more ads and that is...
