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Manufacturing Industry

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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to replace example placeholder numbers with your own values or industry-relevant estimated percentages. Example:  5 industry influencers (B-level) with an average social network reach of 5,000 making 10 notable brand mentions at an...

  2. Really Google? Penalizing Good Sites To Get Some Bad Ones

    The cries are coming from everywhere -- industry insiders finding problems, small very niched sites whose content you would be hard to find in too many places, e-commerce sites with good unique content but copied by competitors or whose navigation...

  3. Could the Web be the Answer to Economic Plight?

    Could our industry's Big Three replace the old ones? Industry-destroying moves, like Google's grab at analytics and others, need to be stopped. The integration of the Web with mobile phones is a newly emerging growth industry.

  4. Landing Page Optimization -- Insource or Outsource?

    Your experience in your industry, company, and department conspire to straitjacket you with invisible assumptions. But they aren't knowledgeable about your specific industry and business. Instead, they focus on product differentiation...

  5. Optimization by Numbers

    Now, with the advent of new technologies and shifting consumer interests, what were once straightforward disciplines have splintered in a myriad of multifaceted service offerings -- all of which must be mastered by industry professionals.

  6. The Search Engine Update, April 15, 2003, Number 147

    All the more reason why I'd hope the search engine industry as a whole would get behind a common set of tests. Want to be found for "widget manufacturing? The Search Engine Update is a twice-monthly update of search engine news.