SEO News


  1. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    While the reasoning behind this strategy may be solid (diabetes sufferers may be prone to oral hygiene issues, for instance), it is nonetheless surprising to find that an everyday toothpaste brand is competing with pharmaceutical manufacturers to...

  3. Maria Mitchell Google Doodle Honors First Female Astronomer

    What a pity that some of our manufacturers shouldn't be able to steal the secret of dyestuffs from the stars. American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago today, she discovered a new comet in 1847...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google has actually gone out, got the images from retailers and manufacturers, and they've created a really cool experience. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google...