SEO News

Manufacturer

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  1. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Similar to Google Product ID, Product Manufacturer Part Numbers or MPNs on Google traditionally have not been limited for character length. Although the inventory submission format requirement change was posted in June, Google noted it wouldn't...

  2. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Copied versions of the manufacturer's product descriptions. A large degree of ecommerce resellers copy their generic product descriptions directly from the manufacturer's website. Ecommerce sites are particularly at risk, largely due to issues that...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Create a paid search campaign that includes the product name, SKU, manufacturer number, etc.as target keywords that drives to the promo page. The climbing popularity of consumer showrooming – checking prices and product information while shopping...

  4. Converged Media in Marketing Starts With Breaking Down Silos

    On one hand, the manufacturer's website said, tell us what you want to buy, Forrester - but the offline sales experience reversed that position. He went to the manufacturer's website, was able to design his own custom model with colors and features...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    These pages typically drove around 20,000 visits per month; however each deal's description was (very helpfully) provided by the manufacturer. After unprecedented numbers of sites recovered from Panda as a result of the last confirmed update, many...

  6. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division, tweeted yesterday that the purpose of the acquisition is to “power highly targeted manufacturer and private label coupons. Google has acquired retail coupon marketing platform...