Leading laptop manufacturer Lenovo presented a case study showing how they reached their SEM goals. Know Your Audience. Well. Covario's search conference started off with an introduction from founder and CEO Russ Mann.
The Zavers network also offers retailers a catalog of manufacturer coupons, which may open up new retail revenue opportunities. Shoppers can use Zavers to match manufacturer discounts with the retails sites they use so that they can save the...
Facebook users who liked the Facebook page of a popular smartphone manufacturer were 5.6 times more likely to have purchased the brand’s device than non-fans. And a crowdfunding campaign landing page, in simple terms, is a low cost content...
Manufacturer's Suggested Retail Strategy As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity.
Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division, tweeted yesterday that the purpose of the acquisition is to “power highly targeted manufacturer and private label coupons. Google has acquired retail coupon marketing platform...
The study found that mobile consumers are less likely to search through a car manufacturer's website for information. According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a purchase...
Affiliate sites are automatically at a bit of a disadvantage because they're trying to compete with the manufacturer or home sites of the products they're selling. Some places where you can drop links socially will strip out affiliate IDs on links...
For instance, sort of amazingly, there are app results for 'toilet rolls' and 'toilet paper' but the most famous app from toilet roll manufacturer Charmin isn't listed. On first grok it does not seem like much of a change.
This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap” – a display ad for a manufacturer appearing on a retailer’s website.
Manufacturer’s product descriptions, generic topic information, and some evergreen content are the largest segments of this portion of the zombie content population. Rework manufacturer’s product descriptions to uniquely address the needs of your...
The most common example of duplicate content is on e-commerce sites where the manufacturer’s product description is used by almost all retailers. To avoid this, it isn't that tough to add a few of your own comments in the product description to...
Profile a supplier/manufacturer.industry bigwig - Tell people more about the people and companies you do business with and why. Coming up with new ideas for engaging, high quality content on a regular basis isn't easy.
The listing contains this site’s proprietary part numbers and not the model numbers used by the manufacturer. The mantra, "check the statistics before you act" is repeated ad nauseam by SEM professionals, but what statistics are they talking about?
In a blog post, Jonathan Alferness, Google director of product management, mobile, noted that along with enabling mobile app campaigns through the AdWords system, advertisers will also be able to target specific types of smartphone or tablet...
Further, you'd likely have links to accessories and similar products (likely from the same manufacturer but certainly within the same category). In “How to Find Profitable Keywords For Your Website,” we discussed methods for researching and logging...
Smartphone makers such as HTC, Samsung and Acer have already struck deals with Microsoft; Motorola is the last remaining major manufacturer to resist. Google will run Motorola as an independent business unit to reassure Android partners such as...
A brewing equipment manufacturer, for example, probably doesn’t need to run out and generate new content as often as a camera retailer. A new Google algorithm update designed to pick and choose which queries demand fresher results impacts about 35...
If you sell an assortment of blue widgets, be sure to take your own pictures and not rely on the manufacturer's. Of course, one has to ask themselves whether this traffic is beneficial or not and if so, then followup with an understanding of how to...
Eighty-three percent are opting in to product and manufacturer emails. Your Mom is probably on Facebook. Mine is - she actually writes content for business Pages, so she’s probably not your average Facebook mom.
Four of those 18 patents were also used against Research in Motion, resulting in the BlackBerry manufacturer to pay royalties, too," Craver noted. November 17, 2011 is the date Motorola Mobility stockholders will vote on the company's acquisition...
