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  1. 4 Steps to Take After a Google Manual Penalty is Removed

    After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools: Some of the same activities that were responsible for ascending to...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    But that's exactly what happened this past February, when I helped a company with a troubling unnatural link situation PRIOR TOits website getting hit by Penguin (or a manual penalty). We emphasized that we did not want my client's site getting hit...

  3. How to Avoid PR Disaster With a Social Media Policy

    The Employee Social Media Manual #Trending #HR #PR Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy. As opposed to the social media sentiment when you land an interview with Oprah...