One hour of manual review can save you weeks of headaches. For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
If your website has received a manual penalty notice from Google, then your first step is to repair the site so it complies with Google’s quality guidelines. If you received a manual penalty, then you need to take some kind of action.
Manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools: Some of the same activities that were responsible for ascending to...
But that's exactly what happened this past February, when I helped a company with a troubling unnatural link situation PRIOR TOits website getting hit by Penguin (or a manual penalty). We emphasized that we did not want my client's site getting hit...
We also know that months of manual resubmissions and disavows have helped the Silicon Valley giant collect an unprecedented amount of data about the "bad neighborhoods" of links that had powered rankings until very recently, for thousands of high...
The Employee Social Media Manual #Trending #HR #PR Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy. As opposed to the social media sentiment when you land an interview with Oprah...
When personalized search becomes more important for ranking, these tools won’t be able to mimic user characteristics and they’ll need local crawlers to provide more accurate reporting (but that also applies to your manual checks).
Unsurprisingly, akin to every Indian summer these all ended in a cold, gloomy winter .or a manual penalty. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from...
A penalty is a manual action taken against a site. Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. The report, based on primary data gathered by the agency, suggested...
Was Digg the victim of a manual penalty? The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search results. Did Digg have an issue with its robots.txt file?
Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google's real-time algorithm, according to Google's Distinguished Engineer Matt Cutts. The latest (possibly final?
A lot of competitive data can be realized simply through manual site auditing and review. According to data from the 2013 B2B Content Marketing Report, a coordinated effort between MarketingProfs and the Content Marketing Institute, B2B marketers...
On the site, Google explains that to combat the "millions of useless spam pages" created every day, it identifies and fights spammy techniques (e.g.keyword stuffing, paid links, invisible text) through a mix of algorithmic (computer) and manual...
Stop Using Manual Labor to Build Your Sitemaps! In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a plugin to help webmasters more easily generate XML sitemaps.
If you're trying to monitor thousands of keywords then yes, of course you do, but if you're a small business owner interested in a few top terms, a simple spreadsheet and some daily manual glances at the SERPs is all you need.
That’s why a manual review is important. To do a link audit correctly, requires a manual review. Google wouldn’t be wasting their time creating the Penguin Algorithm and imposing Manual Link Spam penalties if backlinks didn’t still make a big...
First page bid can be used as a guideline, but some simple manual bidding can help you figure out where your bid needs to be to get on the first page. Bids are raised, keywords are paused, and ad text is changed based on data.
Both paid and natural search in the modern-day require technology to automate manual processes and give deeper insight into search data. Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will...
Instead, to get an accurate CTR or CPC in your pivot table select Formulas and Calculated Fields creating a manual CTR by clicks/impressions and manual CPC spend/clicks. A huge part of mastering Facebook Ads is mastering Facebook ads reporting and...
