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  1. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Mann referenced the cover of Fortune showing will.i.am as a go-to guy for Coca-Cola and other big brands, looking to create fresh content people will want to interact with. Covario's search conference started off with an introduction from founder...

  2. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and organic search programs through integrated analytics,” said Russ Mann, chief executive officer of Covario.

  3. Covario Acquires SEO Solutions Firm, Netconcepts

    By coupling the predictive analytics in Covario's Organic Search Insight with easy execution capabilities of Netconcepts' GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and then deploy...

  4. SES San Jose tip sheet for bloggers and journalists

    Director, Online Sharon Gallacher, West Coast Managing Director, Neo@Ogilvy pm-4:00pm War of the Search Worlds: Unifying Your Global Search Marketing Program Moderator: • Kevin Heisler, Executive Editor, Search Engine Watch Speakers: • Olivier...

  5. SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform

    Last week Russ Mann, Covario CEO, told me too many prospective clients and executives thought "SEM" referred only to paid search or PPC. The Interactive Advertising Bureau (IAB) accidentally tipped savvy search marketers to the company name change...

  6. SEMDirector Offers Accountability to Enterprise SEMs

    In large organizations, there can also be very little communication between divisions, making extra work and competing goals within an organization, according to SEMDirector's CEO Russ Mann. Companies of that scale have a unique set of needs in...

  7. Searcher Habits

    When it comes to research, this is what author and librarian Tom Mann calls the principle of least effort. Amanda Spink (University of Pittsburgh) and Dr. Bernard J. Jansen (Penn. State University). By the way, their web sites link to plenty of...