SEO News

Managing Trademark Issues

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  1. Paid Search Fire Drills: Common Oversights, Harsh Consequences

    Trademark infringement is not a path you want to go down, so if you're using Keyword Insertion be sure you put in some safety mechanisms. If you're managing a paid search campaign, whether in-house or on the agency side, you have no doubt witnessed...

  2. Search Marketers' Wish Lists

    I would really like to see some standardization on trademark and brand infringement or usage allowed within the online marketing space. A more aggressive policy targeting misuse of trademark/counterfeit product.

  3. Search and the Law: Attorney Deborah Wilcox

    Wilcox, co-chair of Baker Hostetler's national intellectual property litigation practice, which includes managing and litigating copyright, trademark, and e-commerce and domain name issues in both in the U.S.and internationally.

  4. Search and the Law: Attorney Clarke Douglas Walton

    Walton discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. Walton is a lawyer focused on Internet and intellectual property law, including copyright and...

  5. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...