SEO News

Managing Search Marketing Campaigns

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. Having a separate desktop and mobile site requires having separate SEO campaigns. It is only logical that mobile search will overtake desktop search...