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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track. Most SEO campaigns are destined for failure because expectations are too high, budgets are...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and ever-changing prices and...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Managing your listings well English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results at all. Indeed, some are referring to Pigeon as the biggest...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    You're managing a search account through DoubleClick Search. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tips on budgeting and managing debt Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.