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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Which Brands Are Managing Their Reputation Well? But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    When managing campaigns via the GDN I prefer a diversified approach. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  7. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    That was the opening message from Bruce Daisley, UK Managing Director for Twitter. "Getting the right message to the right people at the right time can strongly augment your message. Citing Oreo's success story from last year's Super Bowl and Oreo...

  8. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Account activity, specifically how much effort is put into optimizing and managing it. Originally released in 2011, the new version has updated performance benchmarks, the ability to track an AdWords account automatically every 30 days, and a...

  9. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    It started with managing the reputation of the world's largest SEO firm, then progressed into offering management services to clients. With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our...

  10. PPC Management Operations: The Ultimate Guide

    But if you're managing PPC on behalf of a company, a monthly check-in is a must, and can go a long way when you learn about something the client or team is working on that you can assist with. The simplest and easiest way to avoid wasted money is...

  11. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Managing analytics tagging can be a tough situation for some companies. Managing them can easily get out of control, and could inhibit the accurate tracking of data across the site. Sure, if you're a business with a small and simple website, then...

  12. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    If you are managing multiple accounts and adding new campaigns on a frequent basis, it can sometimes be difficult to keep track of what to optimize. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help...