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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    You're managing a search account through DoubleClick Search. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tips on budgeting and managing debt Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's always an option and I explain more about managing indexation soon. Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. And that impact has been fascinating to analyze.

  5. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    This is just one example of why sleuthing is a critical skill of managing PPC accounts. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their...

  7. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...