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  1. Google Active View Format Gets Accreditation

    It's up to every publisher to make the decision in how they make that transition in a way that makes most sense for them," he added. Zinman, former general manager for display advertising at Yahoo and cofounder of AdKnowledge in 1995, says he has...

  2. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    This includes: Tony Uphoff, CEO of Techweb (Web 2.0 Summit, Internet Week), Matthew Yorke, President of Strategic Marketing Services at IDG Communications, Jennifer Van Grove, Associate Editor at Mashable, Matt McGowan, VP and Publisher at...

  3. Rubicon Enters Free Ad Server Arena

    Ad Network Ad Server is compatible with more than 300 ad networks--including Google's AdSense and the Yahoo Publisher Network, as well as networks with CPC, CPM and CPA-based pricing. Frank Addante, CEO of the Rubicon Project, told MediaPost that...

  4. Implementing your Search Strategy for the Latino Market, Part 2

    Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in the regional Latino culture (with over 20 million Latino users), that search engine marketers...

  5. Latin American Search Market Poised for Growth

    SMM in Depth, Yahoo Publisher Network Blog At Search Engine Strategies Latino in Miami last week, Gonzalo Alonso, Google's general manager for Spanish-speaking Latin America, shared a hopeful message of untapped potential in the Latin American...

  6. Yahoo Steps Up Click Fraud Efforts

    Davis is based in Burbank, Calif.and will operate within the marketing products division of Yahoo's recently-formed Advertiser & Publisher Group, led by Susan Decker. Yahoo is also working on building automated advertiser inquiry submission...

  7. Search Headlines & Links: October 24, 2006

    New Yahoo Publisher Network Home Page Yahoo has redesigned and reorganized the Yahoo Publisher Network home page. JenSense interviewed Steve Mitgang, Senior Vice President and General Manager of the global team, regarding the new Panama release...