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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. Bing Ads says it is launching close variants for broad match modifiers in...

  2. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. If you can pay for a proper manager, they are worth their weight in saved money. Buyer Beware: Just as in paid ads, a proper social media ads manager can be worth their weight in gold.

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    You may also need a full-time "tag manager" role. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our...