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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch. With some advanced social media tips, you and your community manager can easily build a slew of influential contacts.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on...

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    This is something a community manager can easily accomplish in a few hours. During the course of human events - well, at least when engaging your community - it becomes necessary from time to time to step back and take a look at the network of...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks.

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Major enhancements from Adobe Experience Manager, which sits within the Adobe marketing cloud, have been heavily focused on overcoming the challenges of delivering and uniting digital experiences across devices and channels.

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    By the way, if you are using Google Tag Manager, then follow my tutorial for implementing adjusted bounce rate via GTM. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig...