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  1. Matt Cutts Extends Leave From Google Into 2015

    Duane Forrester, the senior product manager responsible for webmaster outreach, was let go in the latest round of Microsoft layoffs. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014.

  2. Writing Your Way to the Top of Search and Social Results

    High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday.

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    Building SEO into the business means that you are going to be the project manager of multiple teams (either in-house or perhaps outside vendors), at least initially while you get things rolling. As the leader of this SEO movement, no longer are you...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Search Personality of the Year: Duane Forrester, Senior Product...

  5. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. Bing Ads says it is launching close variants for broad match modifiers in...