You can view the ads and their performance at any time in the Ads Manager area on Facebook. Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook...
A project manager or super anal account manager is a great person to have help out with this phase. As search engines have changed what they are looking for, the efforts we make as link builders have changed as well.
This job typically falls to the SEO manager who is tasked with aligning site content to how people search. A great PLA manager will possess the skills to navigate through Google's policies, people, and processes to gain performance advantage for...
The project manager who brought you in has parsed out the work and has it sitting in the roadmap waiting to be worked on. Then the daftest most inane negative response leaves their mouth and you wonder why you ever bothered in the first place.
Laura Roth, Senior Conference Manager for SES At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really...
Zinman, former general manager for display advertising at Yahoo and cofounder of AdKnowledge in 1995, says he has seen CTRs steadily decline – so these large increases in CTRs thanks to viewability don't mean that much.
Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise customers, Google adds a Success Stories page.
Jade Wang, Community Manager, Google+ Local But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to over-your...
Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
Ads won't be shown more frequently in timelines and and users can still dismiss promoted tweets they don’t find relevant, said Nipoon Malhotra, product manager for Twitter, in a blog post. Twitter has tweaked the way it deals with advertising...
It was the least we could do,” said Christie Doss, Taigan’s social media manager. Does your community manager know the answers to these questions? The brand’s community manager apologized and Epicurious made a statement: "Our tweets this morning...
Sara Wood, Unruly's co-founder and COO, and Lewis More, the company's Technical Product Manager, provided a demo of the dashboard and discussed its potential impact on "just-in-time marketing. Unruly, a video technology company, today launched a...
You can obviously blame your account manager – or even fire him if you want to be extreme. After you talk your client off the cliff, you take a closer look at the report your junior manager created. Wouldn't it be better to leverage this...
Google has introduced the Inactivity Account Manager to let users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data deleted following lengthy periods of inactivity.
Ultimately, we want our four million Facebook fans, the 23 million Australians who live here and the 6.1 million people who visited last year to become part of the world's biggest social media team and ambassadors for our country," according to...
When creating these policies and procedures, ensure that each location and social media manager reads them carefully and signs to verify they read them and will abide by them. It is now no longer sufficient for national brands to rely on one social...
LinkedIn members are involved in millions of conversations across LinkedIn day after day,” said the company's Associate Product Manager, Angela Yoonjeong Yang in a blog post. Professional social network LinkedIn is rolling out a Facebook-style tool...
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers.
Don’t share too much ranking information with your manager or clients. After all, just by visiting Google Webmaster Tools you get visibility, ranking and click through information for each region, timeframe and search result type straight from the...
