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  1. PPC Management: Your Past, Present & Future

    As a campaign manager, you should have a task list of recurring tactics. Providing strategic vision is what changes a campaign manager to a thought leader. The reason for this neglect is because urgent needs often take precedence over a campaign...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It was a busy day, but the manager made the effort to tell Beal they would get someone to take care of him. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. With many social networks maturing over the past two years and investing in advertising...