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Manager Account

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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. If you can pay for a proper manager, they are worth their weight in saved money. Buyer Beware: Just as in paid ads, a proper social media ads manager can be worth their weight in gold.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do we have a dedicated account manager? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local organizations.

  4. PPC Management: Your Past, Present & Future

    As a campaign manager, you should have a task list of recurring tactics. Providing strategic vision is what changes a campaign manager to a thought leader. The reason for this neglect is because urgent needs often take precedence over a campaign...

  5. How Can Good PPC Managers Become Great PPC Managers?

    A great PPC manager begins thinking about how he or she can elevate those results, even if only by 1 percent. It's worth mentioning that the PPC manager's experience is a factor here. Usually, a good PPC manager will make enough notable...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. I think this where many PPC mangers turn when performance shifts within an account. Initially, we started with elements within our direct...