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  1. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    So, the responsibility to take ownership of the relationships initiated through social media falls squarely on the shoulders of the brand manager. Brands and businesses were initial skeptical about the validity of social as a marketing and business...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Michael Freeman is the Senior Manager of Search at ShoreTel. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. You may also turn to trusted experts, the ones who spend their days and...