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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. The survey report, released this week, touches on questions in several areas such as rank, content management...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Marketing management through the cloud is attractive to many because: While the technology and the ambition are there, the adoption is slow going. Users of all technology levels and specializations can collaborate in one easy-to-use interface.

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Sell-side platforms: Have their own interface, allowing management of advertising...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. Most people just look at the technology first and say: oh, we're this size company and we need marketing automation.

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    From the Chicago Tribune and Christian Science Monitor to Breitbart and Journal Broadcast Group; digital publishers are increasingly relying NDN to power their entire video content management system: leveraging our technology to host and present...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  7. Converged Media in Marketing Starts With Breaking Down Silos

    Many C-Levels and senior management "just don't get it. We still speakin silos and jargon the senior management still doesn't understand. Get buy-in and commitment at every level and everyone wins: customers, practitioners, and senior management...