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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The BrightEdge survey asked respondents what content management systems they used.

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems. Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ultimately, targeting devices (and even operating systems) gives you the chance to deliver highly targeted, customized experiences for your customers, which could result in higher conversions. Ad Group Level Sitelinks: Balance Missing Out With...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    As the power of computers becomes exponentially greater, as cloud and the power of cluster systems such as Hadoop come online for ease of public use the power of a single attacker becomes that of 1,000 or even 10,000 bot machines or humans.

  6. Rise of the New School SEO Professional

    Even in this age of quality content management systems, the need for technical SEO remains. Vendors like UBL can be a real help here by providing bulk management and verification of local data. SEO professionals are watching with a gleam in their...

  7. 10 Vital Steps to Building Social Influence

    So simple, but not how data models and enterprise systems are typically designed,” Slaby said. You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers.