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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Sell-side platforms: Have their own interface, allowing management of advertising...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    From the Chicago Tribune and Christian Science Monitor to Breitbart and Journal Broadcast Group; digital publishers are increasingly relying NDN to power their entire video content management system: leveraging our technology to host and present...

  3. Using the DMAIC Process for SEO Projects

    It was originally created by Motorola as part of the Six Sigma method to quality management. Again, you should talk about the COPQ metric and how the problem is affecting the company negatively with a realistic cost that management will take into...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Basic search engine optimization (SEO) is fundamental.

  5. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Federal Emergency Management Agency (FEMA). Coyne said that it is up to user organization to define what they consider to be worthy of an alert, but recommended that they are used to warn about "imminent dangers," "preventive instructions...

  6. Converged Media in Marketing Starts With Breaking Down Silos

    Many C-Levels and senior management "just don't get it. We still speakin silos and jargon the senior management still doesn't understand. Get buy-in and commitment at every level and everyone wins: customers, practitioners, and senior management...