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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Many decisions and actions are reversible and do not need extensive study. The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A study from Bing Ads looked 143 million ad impressions from 100,000 search ads in January 2013 for the Education Provider vertical. Ad Group Level Sitelinks: Balance Missing Out With Management Plenty of changes have been made on both Google and...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    I recently conducted a case study on devices in Q4 for some of our larger retail clients. Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very poor results – and the recent study found this to be...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. The close of 2013 represented just over a year of...

  6. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    I was reminded of this by a study we recently conducted on the top Consumer Packaged Goods (CPG) advertisers in Paid Search. Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    According to the Digital Marketing Talent study, there is evidence that hiring trends are shifting towards those with experience in certain areas with 35 percent report looking for both generalist and specialist, 22 percent say the need for...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study] Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows...

  9. Fake Online Reviews Cost 19 Companies $350,000

    In a 2011 Harvard Business School study, a researcher found that restaurants that increased their ranking on Yelp by one star raised their revenues by 5 to 9 percent. A 2012 Gartner study estimated that one in seven recommendations or ratings on...

  10. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers realize the potential; a joint study between Google and ClickZ late last year found that 48 percent of marketers plan to increase engagement in mobile advertising through 2013. Smartphone bid adjustments should be treated as an ongoing...