We recently published a mini-case study about how we wrote the content, and it has some solid pointers for any content strategist or copywriter. We chose WordPress for its ease of use and customization, and impressive library of open source content...
Eighty-four percent of 700 business leaders, entrepreneurs, and marketing professionals believe there is a correlation between an influencer’s reach and their ability to drive action, according to the study.
TKTS Case Study TheFind ‐ A Case Study Kadanoff then went into a case study about TheFind, which has an objective to allow you to find every product from every store. AT thought leaders are looking at contextual targeting, and full customer...
According to a recent study, 70 percent get most of their news from friends and family on Facebook and 36 percent get most of their news links from friends and family on Twitter, with more of the Twitter crowd using a smartphone.
Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign...
According to a comScore local search study, consumers already search locally on Facebook. The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices.
The eBay Study Objectively the results of this study are pretty sound. EBay conducted the study with some real academic horsepower behind it. This isn't to say the numbers are lying…the eBay study is definitely groundbreaking and the most...
BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...
Of course, what is a session without a solid case study? Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. In the session, our team will share best practices...
Check out Optify's Organic Search Click-Through Rate (CTR) Study for insights on search rank CTR differences to estimate benefits.i.e. However, you're unlikely to gain management support or choose optimal tactics without some supporting financial...
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...
Study those who are successful on the social networks and see if you can try their tactics with your products or services. We've seen the emergence of social media and community management positions explode since 2011.
B2C companies such as Shwoodshop, Almond Surfboards and Warby Parker are case study examples of small brands using Instagram. Statigram: Comprehensive statistics, community management tools and the important mechanics you need to organize photo...
As highlighted in a recent eMarketer article, an August 2012 study by Demandbase and Ziff Davis indicated that SEO was the top online marketing tactic used by B2B marketers. Coupled with conversion optimization and the development of solid lead...
A joint study by global management consulting firm Booz (Also see "The 5 Ws of Social Media Marketing: Industry Survey for more social media marketing trends from Social Media Examiner. There's absolutely no doubt that social networks continue to...
According to a study, about 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website. I didn’t choose to be in crisis management; it chose me when one of my best friends was murdered by a serial killer, who...
According to a recent case study by Forrester Research, Inc. KL: Here’s some data from our Channel Preference study to help with this question: And a crowdfunding campaign landing page, in simple terms, is a low cost content management and e...
In 2011 the content management institute conducted a study and found that 90 percent of marketers do some form of content marketing, whether they realize it or not. It sits at the top of the marketing tree and requires a combination of skill sets...
In another recent study that adds to the last point, when a group of brands in August were polled on adopting a Content Marketing strategy, the overwhelming majority of 55 percent said they were planning to implement one.
A recent study by the. This experience arises when SEO and sound technical management combine to treat every government web page as a potential landing page – a home page in its own right for users entering the site via search.
